Gorilla Tape
Skills Used:
Project Management, Creative Ideation, Studio Photography, Graphic Design
Role:
Concept Developer, Photographer, Graphic Designer
Group Collaborators:
Sebastian Parra
Kevin Lurette
Rush Braham
Project Duration:
November 2024-
December 2024
This mini-campaign for Gorilla Tape aimed to advertise the product in an atypical way by using bold visuals and clever messaging to position the tape as a force of positivity and resilience.
I Cant Do It.
This magazine ad plays with perspective — what first appears as “I CAN’T DO IT” becomes “I CAN DO IT” as Gorilla Tape covers the negative word. By turning doubt into confidence, the campaign emphasizes Gorilla Tape’s strength as a problem solver — the ultimate fix for life’s stubborn challenges.
Nothing Lasts Forever.
In this ad, the original text “NOTHING LASTS FOREVER” is interrupted by Gorilla Tape, transforming the statement into “LASTS FOREVER.” This bold visual punch reinforces Gorilla Tape’s reputation for durability, suggesting that while nothing may last forever — Gorilla Tape sure comes close.