Design
Herbivora Campaign
I worked with a team on a visual branding campaign for Herbivora, a Danish plant-based cheese brand. Through strategic ideation, photography, and graphic design, we designed compositions that reinforcing Herbivora’s goals of sustainable and quality ingredients. This project involved art direction, layout design, and strategic messaging to enhance product visibility and market positioning.
Gorilla Tape Campaign
A team and I designed an advertising campaign for Gorilla Tape that plays with themes of strength, resilience, and inevitability. This campaign juxtaposes the product’s extreme durability with phrases like “Nothing lasts forever” and “I can’t do it,” to reveal Gorilla Tape as the ultimate solution. This project involved art direction, graphic design, and strategic messaging to create a visually engaging and conceptually layered campaign.
La Vie En Rose Booklet
For this La Vie en Rose lingerie concept shoot, I developed and executed a visual direction to showcase the distinct themes of Angels vs. Devils. This shoot emphasized the contrast between soft, ethereal designs and bold, striking elements. The project involved coordinating styling, lighting, and composition to effectively convey the brand’s vision and maintain consistency across both collections.
Pflag Advertisment
I developed a visual campaign concept for Pflag Canada, which sought to bring attention to the challenges trans youth face at home. Through a combination of dramatic lighting, composition, and text placement, the design reinforces the emotional weight that transgender kids face across Canada. This project involved art direction, photography, and graphic design to craft an impactful advocacy piece.
Animal Farm Book Design
I redesigned the cover of Animal Farm to create a bold, modern visual identity. The design incorporates heavy contrast, strong typography, and a limited color palette to emphasize the book’s messy politics. This project involved layout composition, Photoshop, and an understanding of visual storytelling to create a striking and thematically resonant cover.
